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Similar transformations were conducted for weekly and monthly frequencies, keeping the ratings rare or non-ingestion option "never" intact. The table 1 presents all the other socio-demographic and economic conditions evaluated. The median of residents per household observed was 4. Physical activity was reported by In addition, students exercised 2.

Regarding the anthropometric findings, Food consumption data corroborate anthropometric inadequacy, with Moreover, there was a daily median number of 4.

As for feeding fractionation, Among the students remaining, An analysis of food consumption frequency revealed a higher probability of daily consumption of sweets, candies and chocolates compared to those observed for vegetables.

It is notable that there were a percentage of students who never consumed vegetables and fruits, but there was no such category for the consumption of sweets, candies and chocolates, ice cream or sandwiches Table 2.

Watching television was practiced by the students for a median of 3. In contrast, the consumption of artificial juices was more frequent for students who ate while watching television - it was found that Among the results of the study, there was a high prevalence of habitual television watching and a long duration of this practice in a given day.

Nutritional disorders and poor eating habits were also found in the sample, which related to television exposure and food advertising influence. These findings suggest the need for intervention, which should be directed towards improving the control of television advertising and reducing the exposure of children and adolescents to television.

This study describes the important role that television exerts in the daily lives of Brazilian people, as a 1: It is noteworthy that this study also found a positive relationship between time spent watching television and body weight.

However, in their study these authors observed a contribution of television exposure on increases in body fat and blood pressure The prevalence of nutritional disorders in the sample exceeded the data verified for the Brazilian population aged 10 to 19 years One possible explanation for the high prevalence of nutritional disorders among children and adolescents under study is their inadequate food intake, as evidenced by the practice of unhealthy eating habits.

We found inadequate fractionation of feeding with omission of meals, which results in lower consumption of healthy foods Furthermore, drinking liquids during meals and chewing food improperly can promote excessive weight gain because of a reduced stimulation of satiety central controls 16, Regarding this last habit, drinking liquid during meals, students who spent longer periods per day watching television also showed a higher intake of liquid on these occasions.

One possible explanation for this relationship might be frequent student exposure to scenes of children and adolescents drinking beverages during meals in cartoon food advertisements and other television program commercials. Another important habit observed in this sample is eating while watching television.

A study conducted with 4, teenagers attending American public schools observed that children who ate while watching television had a lower intake of vegetables in general, especially dark green and yellow vegetables, grains and products high in calcium; this habit was also associated with higher consumption of regular soft drinks compared to those children who did not watch television while eating Similar findings were verified by this study with regard to this habit and the intake of fruit, artificial juices and ice cream.

However, the study found a relationship between bean consumption and the number of televisions per household. This study also pointed to the relationship between being exposed to advertisements of new products and purchasing them.

In this sense, food industries have worked hard to attract consumers to the product long enough to hold their interest in acquiring it. Facing these problems, the Brazilian Ministry of Health issued Resolution number 24, dated 15 June , which laid down minimum requirements for supply, advertising, publicity, information and other related practices, that address the dissemination and trade promotion of food and beverages containing high amounts of sugar, saturated fat, trans fat, and sodium and low nutritional content In addition to this type of approach, there is another that has been undertaken by Escobar-Chaves et al.

Families of children from six to nine years were recruited to participate in the study for a duration of six months; families constituted the study group. Intervention consisted of a two-hour workshop and delivery of six letters bi-monthly.

The intervention proposed to: Among the results, goals two, three and four were achieved to a greater extent among the intervention group. M Costa and P. Horta participated in data collection, database construction, statistical analysis, data discussion and writing of the article. Santos participated in project design, data collection coordination and article revision. Inicio Ediciones Volumen 62, No. Food advertising and television exposure: Trends of obesity and underweight in older children and adolescents in the United States, Brazil, China and Russia.

Am J Clin Nutr ; Population-based prevention strategies for childhood obesity: Lobstein T, Dibb S. Evidence of a possible link between obesogenic food advertising and child overweight. Obes Rev ; 6: By how much would limiting TV food advertising reduce childhood obesity? Eur J Public Health ; Mass media nutrition information sources and associations with fruit and vegetable consumption among adolescents.

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